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FAQ's- 10% For Kids In Need

What does 10% for Kids in need mean?

Life is good donates 10% of its net profits to help kids in need.

Why is it important for Life is good to raise money for The Life is good Kids Foundation?

Life is good is a company with a positive purpose. We are committed to spreading the power of optimism and helping kids in need through our products and our support of The Life is good Kids Foundation. Our social mission – to help kids in need – is fundamental to our brand and at the core of everything we do.

How much does Life is good expect to donate in 2013?

Life is good is a privately owned company and as such, we do not share financial information such as profitability. However, in 2013 we have a goal of helping to raise $2m for kids in need through all our efforts, including 10% for kids, community fundraising, The Life is good Festival and all profits from John and Bert's speaking engagements.

Will 10% of each product go to help kids in need?

We don’t break it down product by product. At the end of the year, we look at our net profits and 10% of that number goes to help kids in need through the Life is good Kids Foundation.

When did the "10% for Kids" Program start?

This began January 1st, 2013.

How did Life is good help kids in need prior to the "10% for Kids" Program?

Through our efforts to date, Life is good has helped raise more than $9.5 million for kids in need, principally though our annual Life is good Festival, Life is good products and community fundraising efforts.

What does the Life is good Kids Foundation do?

The Life is good Kids Foundation is a nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers Program. The Life is good Playmakers provide training and support to childcare professionals, who use these tools to ensure that children grow up feeling safe, loved and joyful.

How can I help Life is good spread the word about 10% for Kids in Need?

Helping kids in need is one way we spread good vibes. Share something good that happened to you with #PositivePurpose or be the good that happens to someone else. For more information, please visit Lifeisgood.com.

Do 100% of the funds raised at the Life is good Festival still go to the Life is good Kids Foundation?

Life is good hosts an annual Life is good Festival to raise money and awareness for The Life is good Kids Foundation. Donations made at or in connection with the Festival and as well as any net profits generated from the Festival go directly to The Life is good Kids Foundation

Does Life is good give to any other organizations?

Life is good focuses our charitable giving on helping kids in need through our support of The Life is good Kids Foundation.

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