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Boston Globe May 2013

5/7/2013 15:41

Life is good teaming with Smucker to brew a line of coffees

Boston Globe

By: Alyssa Edes

May 1, 2013

Life is good teaming with Smucker to brew a line of coffees

Link: http://www.boston.com/businessupdates/2013/05/01/life-good-teaming-with-smuckers-brew-line-flavored-coffee/fAincVxn9UkZ7YYJMJLbDP/story.html

Life is good, the Boston-based company that touts its “power of optimism” brand of clothing and accessories, is planning to sell coffee.

The company said it will partner with the J.M. Smucker Company to bring Life is good coffee to retailers throughout North America. Starting late this summer, flavors such as “Light Hearted,” “Happy Medium,” “Dark & Daring,” “S’more to Love” and “Banana Bread Bliss” will be available at Life is good retail stores, Genuine Neighborhood Shops, grocery store chains, and on Lifeisgood.com.

“We are grateful to partner with the timeless brand and outstanding team at the J.M. Smucker Company,” said Bert Jacobs, Life is good chief executive, in a statement.

Life is good has about 4,500 retail stores in all 50 states and 30 countries.