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BostonHerald.com May 2013

5/7/2013 15:38

Life is good brand gets into coffee business


By: Ira Kantor

May 1, 2013

Life is good brand gets into coffee business

Link: http://bostonherald.com/business/business_markets/2013/05/life_is_good_brand_gets_into_coffee_business

Hub-based lifestyle brand Life is good said today it has partnered with The J.M. Smucker Co. to bring a new line of coffee to retailers throughout North America.

Life is good coffee will be available starting in late summer of this year at company retail stores and Genuine Neighborhood shops, national grocery store chains and online at Lifeisgood.com. Product flavors will include “Light Hearted,” “Happy Medium,” “Dark & Daring,” “S’more to Love” and “Banana Bread Bliss.”

“Through our new line of coffee with Smuckers, we’ll be able to spread the power of optimism and help kids in need,” said Bert Jacobs, chief executive optimist at Life is good. “We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.”

Smuckers is the second partnership for Life is good’s Best-In-Class business unit. The brand partnered with Hallmark earlier this year to launch a greeting card collection nationwide. The company also recently announced it would donate 10 percent of its net profits to The Life is good Kids Foundation.