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Crain's Cleveland Business May 2013 Crain's Cleveland Business May 2013

Crain's Cleveland Business May 2013

5/7/2013 15:28

Smucker, Life is good Co. to introduce new coffee brand this summer

Crain's Cleveland Business

May 1, 2013

Smucker, Life is good Co. to introduce new coffee brand this summer

Link: http://www.crainscleveland.com/article/20130501/FREE/130509977

J.M. Smucker Co. (NYSE: SJM) and Life is good Co., a clothing brand that donates 10% of its net profits to The Life is good Kids Foundation, are collaborating to bring a new line of Life is good coffee to retailers in North America.

Smucker said Life is good coffee will be available beginning in late summer. The product line will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark roast ground coffee; S'more to Love, a s'more flavored ground coffee; and Banana Bread Bliss, a banana bread flavored ground coffee.

Smucker said all the products are UTZ Certified, a program promoting sustainable farming.

“Through our new line of coffee with Smucker's, we'll be able to spread the power of optimism and help kids in need,” said Bert Jacobs, chief executive optimist at Life is good.

Mark Smucker, president of U.S. Retail Coffee at the food producer, said the new brand will “undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee.”