Careers
Life is good is always looking to add new talent to our pool.
Send your cover letter and resume to resumes@lifeisgood.com and please reference the job in your subject heading. If you're in our neck of the woods, you can always stop by our Hudson, NH operation to fill out an application. We're located at 15 Hudson Park Drive, Hudson NH 03051 No phone calls please. If we feel that your skills and experience match the requirements of our job opportunity, we will contact you directly.Here are some of our current openings:
Retail Buyer / Planner- Boston, MA
Festival Business Manager- Boston, MA
Brand Marketing Director- Boston, MA
Graphics Ideator - Boston, MA
National Retail Sales Manager, GNS - Boston, MA
Director of Supply Chain - Boston, MA
Visual Merchandise Manager - Boston, MA
Copywriter - Boston, MA
Marketing Creative Director - Boston, MA
Title: Retail Buyer / Planner
Department: Retail
Reports to: Director of Retail and Genuine Neighborhood Shoppes
Location: Boston
Job Summary
The Retail Buyer / Planner implements and executes an open to buy strategy for LIG retail and outlet stores. Manages purchase order activity for the retail stores. This includes evaluating min/max quantities, creating and entering purchase orders, overseeing inventory levels and replenishment needs. Manages end of season off price strategy to ensure alignment with brand objectives and financial strategies. Recommends pricing strategy for achievement of overall outlet store goals. Develops and analyzes reports to illustrate best-sellers, business drivers, size analysis on a monthly, quarterly and seasonal basis.
Essential Duties and Responsibilities:
- Coordinate initial assortment distribution for all new store openings and re-distribution of all residual stock at the end of season throughout company owned stores, including Outlet.
- Plan and forecast product performance for retail stores. Develop and utilize open to buy (OTB) plan and key metrics to drive departmental and class performance to meet objectives.
- Develop and create assortment / buy plans and strategies for each season for company owned stores, and assist in this process for LIG.com
- Manage the pre-season planning process and review division/department or class financial plans. Ensure plans support broader brand/category strategies.
- Create, submit, and monitor all purchase orders for company owned retail stores, including pre-season buy as well as at-once business to drive sales and profitability
- Develop and maintains correct model stocks for in season product, and effectively creates all weekly replenishment orders based on analysis of business, current stock levels, sell thru, and turns.
- Review current sales trends, shipments, and inventory levels to react to replenishment orders appropriately.
- Manage and monitors all inventory receipts and inter-store transfers to ensure accuracy and efficiency.
- Coordinate all store communications regarding product flow, allocations, best sellers, and out of stock status updates.
- Analyze inventory performance on a weekly basis and presents findings to Retail / GNS management team on a weekly basis, which includes producing standard daily, weekly, and monthly reports as well as ad hoc analysis as needed.
- Conduct month end, quarterly, and year to date analysis on inventory performance, analyzing current and historical data and trends, to identify risks and opportunities by department and product category.
- Manage outlet inventory, and purchase orders, including weekly analysis of sell thru, turn, margin, and inventory performance to recommend pricing strategies to achieve sales and profitability objectives.
- Develop, recommend, and manage off-price strategy guidelines for company owned and GNS stores
Experience and Qualifications:
- 6-8 years' previous experience in a retail buying role, preferably in the specialty retail industry.
- Bachelor's degree or equivalent experience required.
- Strong quantitative and analytical skills. Demonstrated working knowledge of retail inventory management measures (sell thru, weeks-of-supply, inventory turn, etc.).
- Team player who can multitask, receive direction, and take proactive steps to find solutions.
- Strong computer skills with knowledge of Excel, Word & Outlook. Understand and utilize Pivot tables a plus.
- Strong communications skills, verbal, written and interpersonal
- Occasional travel to retail stores is required.
The requirements listed below are representative of the requisite background required to adequately perform the functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sitting for extended periods of time, verbal and written communications with customers and coworkers and typing are continuously required activities of this position.
--------------------------------------------------------------------------------------------------------------------------------------------------------Title: Festival Business Manager
Department: Festivals
Reports to: Festival Manager
Location: Boston
Life is good is on a mission to spread the power of optimism and raise money for kids to overcome life-threatening challenges. This mission is brought to life through Life is good Festivals, which are weekend-long fundraising celebrations featuring music from world-class artists, hands-on activities, games and great food.
Job Summary
The Life is good Festivals team is currently seeking a Festival Business Manager whose primary job focus is coordination with internal departments and external business partners in the areas of finance, accounting, legal and operations. This person will also apply business analysis skills to advise the festivals team regarding solutions to improve efficiency and effectiveness. This position reports to Life is good's Director of Good Vibes.
You will be a good candidate for this job if:
- You are a genuinely optimistic person with a good sense of humor
- You thrive in a fast-paced, Event or Concert environment and have the ability to move quickly and comfortably between multiple projects and calendars
- You have demonstrated an ability to work both independently and with a group, as part of a dynamic team
- Partners who work with you value your analytical opinion
Essential Duties and Responsibilities:
- Forecast, track and manage project budgets, providing up-to-date statements of income and expenses evaluating financial data
- Create and maintain a master project calendar
- Establish clear project expense parameters and forecast revenue, measuring the financial success of all internal and external team members
- Oversight of festival ticketing operations, box office and box office settlement
- Identify, analyze, prioritize, mitigate and communicate project risks to obtain insurance coverage and draft vendor agreements
- Manage and maintain a complete and current master set of project documents
- Work cooperatively with internal General Counsel ensuring that project legal documents are completed and signed in a timely manner
- Effectively communicate relevant project information to Life is good's Chief Operating Optimist.
- Formulate and implement a standard process for hiring all temporary festival staff.
- Review and obtain proper approval of all invoices, petty cash and other expense items
- Coordinate payments including artist, vendor and permitting fees as required by each agreement
- Process timely and accurate invoices and monitor receivables for project
- Oversee on-site cash collection and deposits of festival revenue
- Work in concert with Life is good Playmaker's Director of Development to oversee fundraising efforts and collection of festival donations.
- Business partner and vendor relationship management.
Experience and Qualifications:
- All applicants must have an optimistic and confident attitude
- BS in Business Administration required
- Five years experience working in accounting and fiscal management of large-scale events or concerts
- Strong communication skills - written and oral
- Proficiency in Excel, Word, PowerPoint
- Superior proficiency in developing and tracking budgets, accounting, managing processes
- Ability to prioritize and manage multiple tasks in a deadline driven environment
- Excellent relationship skills required. Applicants must be comfortable interacting with employees at all levels, as well as with outside vendors and business partners
- Experience with SAP is helpful but not required
Title: Brand Marketing Director
Department: Marketing
Reports to: Head of Marketing
Location: Boston
Job Summary
The Brand Marketing Director will work closely with the Head of Marketing to develop brand, retail and trade marketing programs consistent with our brand strategy. This position is responsible for leading all aspects of Life is goods retail and wholesale marketing initiatives including retail in-store marketing, POS and staff materials, retail traffic building marketing programs, wholesale catalog development and marketing seasonal concept briefing to support toolkits for all channels. This role will also support brand campaigns around the Life is good Kid's Foundation and Festivals.
You will be a good candidate for this job if:
- You are a genuinely optimistic person with a good sense of humor
- You love to generate brand and integrated channel marketing strategy and have experience doing so
- You are able to work with, and are naturally inclined to, the Life is good brand style - which we define as brief, wise, fun, friendly, cool and informal (as opposed to flowery, preachy, loud or overly intellectual)
- You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish
- You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
- Partners who work with you value your creative and analytical opinion
- You stay up to date with trends in retail, online and direct marketing, advertising in general, and you have knowledge of the interactive digital space
Essential Duties and Responsibilities:
Marketing Plan
Works with Head of Marketing and Online Marketing Director to develop, manage and execute the Marketing Plan
- Fully integrated and multi-channel strategies
- Encompasses brand, product and drive to retail marketing elements
- Tiered approach to include our Genuine Neighborhood Shoppes ("GNS") and key wholesale accounts
Campaign Execution
Develops integrated marketing campaign strategies for the Life is good brand and for specific drive to retail programs
- Seasonal product introductions and in-store arrival "flows"
- Could also include LIG brand events and promotions held in our company-owned stores
- Authors and seeks approval on Creative Briefs
- Works closely with Online Marketing Director to ensure cross-channel synergy
- Leads Marketing team through execution and production, working with the Marketing Design team on all materials and elements
- Presents strategy and creative to key stakeholders
Local Marketing for our LIG stores
Directs all local marketing efforts to drive foot traffic to our LIG company-owned stores
- Collaborates with Director of Retail to establish goals and forecasted ROI
- Works with Store Managers and local contacts to identify and assess viable opportunities
- Presents annual Marketing Plans (and ongoing opportunities)
- Manages Marketing team to plan, execute and ultimately track results/return
Sales Catalog Production
Oversees the Catalog design and production process
- Collaborates with Product team to confirm content (graphic + copy points)
- Works with Marketing Design team on copy development, layout and graphic design treatment
- Directs Marketing team to project manage (timeline, process, liason with printer)
Marketing Templates and "Tool Kits"
Identifies opportunities to provide appropriate marketing templates and tool kits to our Genuine Neighborhood Shoppes ("GNS") and key wholesale accounts
- Collaborates with Director of Retail and GNS team, as well as Sales Management to confirm initiatives and communicate deliverables
- Directs Marketing team to project manage
Team Management
Responsible for the management and development of the Marketing Team
Fiscal Management
Develops and manages annual Brand Marketing and Retail Marketing budgets
- Forecasting
- Actual Spend monitoring
- ROI projections and analysis on specific projects/investments
Experience and Qualifications:
- Bachelor's degree or equivalent;
- 7-10 years work experience in marketing, preferably in brand/retail marketing.
- Strong project management experience and collaborative skills required
- Exceptional organizational and analytical skills
- Proven track record of being creative,action-orientated leader
- Leadership and management experience required
- Strong communication skills with ability to effectively communicate the brand strategy
Title: Graphics Ideator
Department: Design
Reports to: Creative Director
Ideator
A person who creates productive ideas, a conceptualist. A person that processes and passes on their ideas and graphic concepts to Creative Directors and Graphic Designers to help sell or publicize a commodity. A solutions person, problem solver, think tank. A person who would like to help others to improve their products. A person who has imagination and creative ideas, regardless of how simple the idea is or how hard to accomplish it. A person who can simply visualize their ideas in any form without needing of explanation or details (sketch…etc.). A person who eats a lot (Not Food!) of information about the idea itself before giving their ideas.
Job Summary
This position will be responsible for consistently generating ideas for The Life is good Company's apparel and accessories product lines, that are on-brand (fun, wise, clever, funny or a combination of all) as well as commercially viable.
You will be a good candidate for this job if:
- You love to generate a high volume of graphic & message ideas on a daily basis, and have experience doing so
- You have a knack, in both graphics & word play, for saying a lot with very little (lines, words, etc.)
- You can create graphics and messages that are clever (vs. corny) and celebrate simple wisdom (vs. sappy fluff).
- You are a genuinely optimistic person with a good sense of humor.
- You are tuned in to cultural trends that help you maintain an understanding of the ever-evolving needs and motivations of our customer
- You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects
- Creative directors and designers who work with you value your opinion regarding design and messaging
Experience and Skills:
- Bachelor degree required, preferably in Graphic Arts or English
- In addition to a design degree, copywriting or editorial experience in a marketing or advertising environment is relevant
- Strong written and oral communication skills
- Strong attention to detail and organization skills
- High initiative, high energy, confidence and a good sense of humor
- Portfolio graphics and/or writing samples
The requirements listed below are representative of the requisite background required to adequately perform the functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sitting, verbal and written communications with customers and coworkers, key boarding, data entry and filing are continuously required activities of this position.
--------------------------------------------------------------------------------------------------------------------------------------------------------Title: National Retail Sales Manager, GNS — Boston, MA
Department: Retail
Reports to: Director of Retail and GNS Program
Job Summary:
The GNS Performance Manager will bind the relationship between Life is good corporate office, existing Genuine Neighborhood Shoppes (GNS) and their respective Territory Sales Representatives (TSR) to ensure the success of the GNS program.Essential Duties and Responsibilities:
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Program Development and Expansion
- Focus on the proactive development of existing and new GNS stores to increase profit and strengthen the relationship with our partners, ensuring a positive growth in the GNS program, that delivers the true Life is good experience to our consumers.
- Prioritize potential markets for expansion of the GNS community of stores. Develop strategy to penetrate top 20 potential markets, gain agreements, and implement.
- Serves as the first-line of contact for potential GNS owners in the process of recruiting, screening, and selecting new properties.
- Oversees the application and approval process for new GNS stores. Meets with candidates and reviews business plan, location choice, and other related items. Provides recommendation or denial of candidates' plan for owning/operating a GNS store.
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Program Leadership
- Participates in strategic planning to ensure that the direction of the business is appropriate and positioned to achieve its goals and objectives. Recommends to management long-term solutions affecting the overall business direction.
- Works with Product and Retail teams to develop the "ideal" GNS store footprint and product assortments, and communicate.
- Incorporates original thinking and problem solving to resolve issues and challenges with GNS stores while conveying and interpreting the company's policies and issues in a positive manner.
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GNS Development and Communication
- Educates GNS owners on the company mission and the work done through The Life is good Kids Foundation to ensure relevant programs are rolled out uniformly.
- Frequently visits GNS stores to ensure consistent application and interpretation of company policies and procedures. Identifies and implements solutions for a consistent business approach, but remains sensitive to the individual business needs of each GNS.
- Influences GNS owners on the value of the people development component of their business plan and provides guidance on organizational structure and succession planning.
- Oversee and manage all projects regarding GNS openings and their daily management, to ensure success. Works with their GNS on new product introductions and new store openings.
- Partner with Product and Retail teams to develop the "ideal" GNS store footprint and product assortment (including BIC partnership categories) that successfully meets the needs of the business and market.
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Maximizing Business Opportunities
- Uses operational assessment tools to evaluate and assist GNS in maintaining LIG standards to improve the consumer experience.
- Provides support to GNS owners with respect to general business practices and overall retail procedures, operations, financials, and policies.
- Develops strong GNS community relationships and act as main contact for GNS partners to LIG's internal team.
- Shares best practices between LIG Company owned retail stores in order to drive business and a superior consumer experience. Develop and provide valuable infrastructure tools regarding all GNS processes from recruitment to everyday retail operations.
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Business analysis, internal teamwork, communication
- Develops strong peer group relationship for "team" efforts (sales, marketing, operations, and finance).
- Provides reports on a regular basis, and as directed or requested, keeps the Director of Retail Operations and LIG Leadership team informed of operations and progress with compliance efforts as requested.
- Responsible for the overall performance of the GNS community. This is quantitatively measured through sales volume performance and store standards in visual, selling skills, and store's reporting to LIG. Manage GNS KPI Data, ensuring relevant data and analysis is posted to the LIG company dashboard on a weekly basis.
Experience and qualifications:
- A minimum of 5 years franchise/retail management experience required. Likely to have experience building and driving a Franchise business from scratch or early phase.
- Innovative mindset to spot new opportunities.
- Strong presentation and communication skills.
- Strong negotiation skills.
- Strategic thinker.
- Tenacious and focused.
- Autonomous and driven.
- Must be able to travel 50% of the time
The requirements listed below are representative of the requisite background required to adequately perform the functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sitting for extended periods of time, verbal and written communications with customers and coworkers, key boarding, data entry and filing are continuously required activities of this position.
--------------------------------------------------------------------------------------------------------------------------------------------------------Title: Director of Supply Chain — Boston, MA
Department: Product
Reports to: Vice President of Product
Job Summary:
Develop, manage, and communicate the company's global sourcing strategy for all apparel and accessories. Work collaboratively with product development, design & quality assurance to ensure that all products achieve cost, technical, quality and aesthetic targets.Essential Duties and Responsibilities:
- Supervisory responsibility for all quality-related functions, including quality assurance and inspections, product testing, technical design, social and regulatory compliance, vendor matrix/vendor performance/vendor selection/vendor relationship management.
- In conjunction with the Director of Product Development, create and manage seasonal company milestone calendar and vendor calendar. Work with cross-functional business leaders to incorporate timing challenges from all disciplines, such as finance, web, retail, operations, etc
- Develop and maintain strong strategic relationships with our supply chain partners (agents, factories, material and trim suppliers, etc.) to ensure effective collaboration in meeting company objectives. Ensure vendors are scaled correctly to execute premium art-house driven products in compatible minimum order quantities to complement the needs of LIG's product assortments and multi-channel distribution.
- Manage the delivery, pricing and seasonal margin goals to ensure that all established costs, quality, and delivery commitments are met or exceeded.
- Work with global supply chain partners and quality teams to ensure clear understanding of all LIG product quality standards. Oversee inspections, testing, social compliance, and technical design components via supervisory relationship with Director of Quality.
- Facilitate quick resolution of product related issues with appropriate teams (inventory, sales, finance, operations, customer service, vendors/agents).
- Analyze margins by product category to give clear margin goals by category. Personally negotiate/closely supervise price/margin negotiations on key apparel and accessory programs
- Collaborate regularly with Finance, Operations, and Inventory to ensure margin goals and strategies are consistently executed.
- Work closely with VP of Product on vendor selection and matrix management to ensure correct global manufacturing support for the seasonal designs as well as key, ongoing programs
- Decrease blind buys by closely managing timing challenges associated with the seasonal Early Order Programs (EOP).
- Research and negotiate agency agreements with representatives best able to produce high quality LIG product, and operate within the confines of our Code of Conduct and unique company mission throughout the world.
Experience and Skill Set:
- 8-10 years apparel and accessory retail/wholesale sourcing/supply chain experience
- Candidate must have deep understanding of apparel construction and sourcing processes. Extensive knowledge with fabric development, including fit and finishing details.
- Strong international price and delivery negotiation skills.
- Strong financial analysis capability
- Excellent interpersonal skills, team building acumen, leadership skills
- International travel and multi-cultural business dealing experience.
- Solid knowledge of manufacturing and costing.
- Understand brand aesthetic.
- Familiarity with PLM-type data management systems
- Collaborative problem-solving across multi-functional departments
- Optimistic disposition
Title: Visual Merchandise Manager - Boston, MA
Department: Retail Operations
Reports to: Director of Retail and Genuine Neighborhood Shoppes
Job Summary:
At The Life is good Company, our mission is to spread the power of optimism. We do this through the sale of our positive and unique products, and through the activities and contribution of our Life is good Kids Foundation. Internally, our mission is fueled by our brand's three core ingredients: Simplicity, Humor and Humility.The Visual Merchandise Manager is responsible for the development and execution of merchandising strategies for product and presentation direction that delivers well merchandised, visually engaging stores that align with the brand vision and target customer.
Essential Duties and Responsibilities:
- Develop and execute the creation of in-store seasonal presentations utilizing the mock store studio, including pre-season preparation, compelling visual merchandising and exciting styling that aligns with brand vision and target customer.
- Provide clear, accurate visual communication for the Look Book (including photography and written direction), weekly Visual Updates, conference calls, sale events, and key item merchandising focuses that ensures seamless and effective execution in all store spaces.
- Manages the visual merchandising in-season process to maintain consistent assortments and presentation standards.
- Drives brand loyalty by ensuring exceptional customer experience through well-merchandised, visually engaging, brand appropriate store environments
- Works with District Managers and stores to ensure all merchandise presentation initiatives are implemented consistently and align with company expectations.
- Think through the lens of the customer by spending time in stores to learn. This will be done by working in stores or by participating in seasonal team work-throughs each quarter.
- Resolves store specific merchandising challenges that require adaptations based on store size, store type, volume, and inventory levels
- Conducts store visits to ensure understanding, compliance, execution of merchandising and visual standards
- Coordinates and conducts ongoing training and development of DMs and Store Managers to deliver effective merchandising and compelling visual elements
- Develops creative merchandising solutions using brand filters to drive sales and margin
- Integrate brand and seasonal strategies at the store level to deliver cohesive messaging and a compelling store experience - involves close partnership and integration w/ Marketing, Design, and Retail teams; have a strong point of view on messaging priority and appropriate in-store support in order to truly deliver a compelling store and customer experience
- Oversee execution of promotions, tightly managing timelines and execution to ensure integrity of promotions can be executed/delivered at store level
- Develop strategies and identify opportunities for improvement and innovation to deliver newness in-store, and a focus on big ideas.
- Partner with Store Designer, Product team, Retail team, and Marketing team on the development and execution of the overarching windows & signage strategy for our retail stores.
- Participate in weekly and monthly meeting that analyze performance and results on in-season performance, as well as the Go-to Market strategy and process for future season merchandising focus development.
- Participate in the product pipeline process with cross-functional partners to determine appropriate presentations based on store size, assortment level, and customer profile. Provide accurate documentation for store sets.
- Exhibit consistency in the following areas: ability to filter through multiple channels of communication, mastery of the visual merchandising process, attention to detail, self motivation, awareness of impact on the company, and approaching complexities in a solution-oriented manner.
- Participate in special projects as directed.
- 3-5 years field visual and HQ visual merchandising experience preferred.
- Excellent verbal and written skills.
- Demonstrated understanding of consumer and retail strategy and tactics, strong ability to understand retail/retail operations practices, and a passion for retail and for the agility required in a fast-paced retail environment
- High level of creativity balanced with logic, organizational and operational skills.
- Strong, innovative merchandising skills.
- Must work well in a team/ collaborative environment.
- Excellent time management, multi tasking, dealing with ambiguity, and organizational skills.
- Ability to proactively identify opportunities and provide creative and resourceful solutions
- Financial proficiency in retail metrics and experience developing and managing budgets
- Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business
- Results-orientated, and able to deal with ambiguity
- Computer skills: Proficiency in Microsoft® Office; Knowledge of Photoshop, Illustrator, is a plus.
- Travel will be required up to and including overnight stays
- Optimistic "can do" attitude and approach to business
Title: Copywriter - Boston, MA
Department: Marketing
How to apply:
Your writing sample material and portfolio must clearly demonstrate that your work is the fun, friendly, cool and informal Life is good style we are looking for. If it is, forward a cover letter and resume as well as a link to an online portfolio and writing samples to resumes@lifeisgood.com
Job Summary:
To lead the everyday crafting and delivery of Life is good's brand voice.
You will be a good candidate for this job if:
- You love to generate a high volume of great copy on a daily basis, and have experience doing so
- You enjoy, and are naturally inclined to, writing copy in the Life is good style (which we define as brief, wise, fun, friendly, cool and informal- as opposed to flowery, preachy, loud or overly intellectual)
- You are a genuinely optimistic person with a good sense of humor
- You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish
- You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
- Creative directors and designers who work with you value your opinion regarding design as it supports the concept
- You stay up to date with trends in online and direct marketing, email and advertising in general, and you have a deep knowledge of the interactive digital space
Essential Duties and Responsibilities:
- Write, edit, post, and proof captivating, compelling content and copy to serve a wide variety of brand initiatives (ex: online marketing copy, product descriptions, in-store signage, etc.)
- Partner with designers to ensure visuals work hand-in-hand with copy to bring concepts to life
- Openly provide your point of view to team leaders throughout all stages of the creative process
- Adapt copy to be on brand and appropriate for numerous mediums (retail, B2B, print, online, social media, video etc.)
- Develop and maintain an understanding of the ever-evolving needs and motivations of our audiences
- Collaborate with entire team (designers, creative directors, marketers, sales associates, etc.) to build brand loyalty, generate sales and continuously develop our relationship with our audiences
- Work with the team to develop digital experiences that carry out the creative vision, fulfill marketing goals and, ultimately, the brand mission
- Develop strong relationships with key internal customers (mktg, sales, etc) and learn to anticipate and fulfill their needs
- Be innovative and proactive in seeking out and delivering new ways to engage our consumers (ex: social media programs, original video scripts, etc.)
- Lead the evolution of our brand voice and create copy style guides
Experience and Qualifications
- Bachelor degree required, preferably in English, Journalism, or Communications
- 3-5 years of copywriting/editorial experience in a marketing or advertising environment, preferably with 3+ years of web-based copywriting
- A dedication to detail and copyediting (syntax, grammar, format, etc.)
- Excellent project management, time-management and communication skills
- Portfolio/writing samples
Title: Marketing Creative Director - Boston, MA
Department: Marketing
Reports to: Head of Marketing
Job Summary:
The primary focus of this newly defined role will be to drive marketing creative strategy and execution that will successfully evolve the Life is good brand to fulfill our goals of becoming consumer-centric and truly multi-channel. As the Marketing Creative team leader, this individual will work with the Head of Marketing and partner with the Product team to ensure the brand has a consistent look and feel as it is expressed through our products and our consumer (and customer) messaging. Management of the team's infrastructure and resources is also paramount to this role.
You will be a good candidate for this job if:
- You are a genuinely optimistic person with a good sense of humor
- You love to generate inspiring, strategic creative on a daily basis, and have experience doing so
- You enjoy, and are naturally inclined to developing creative in the Life is good style
- You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish
- You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
- Creative directors and designers who work with you value your opinion regarding design as it supports the concept
- You stay up to date with creative trends in retail, online and direct marketing, and you have a deep knowledge of the digital space
Essential Duties and Responsibilities:
- Provide leadership to the marketing creative function ensuring that the team, culture, capabilities, tools and processes support our strategic objectives and brand
- Oversee all marketing creative work (design and copy) across channels and brand initiatives to ensure that brand identity is communicated consistently and effectively
- Influence high level brand strategy and translate it into detailed design guidelines, ensuring that design guidelines are followed
- Use strong graphic design and creative skills to bring simplicity, humility and humor to our brand
- Champion the brand within marketing and in the organization for all aspects - look and feel, tone, etc. across all channels
- Manage and mentor designers, copywriter, and production assistant
- Partner with the Product Team to ensure the there is a consistent brand look and feel for all assets
- Manage and prioritize requests for marketing assets for all other departments
- Ideate creative concepts that match seasonal and universal marketing objectives
- Display strong abilities in creative composition
Experience and Qualifications:
- B.A/B.F.A in Graphic Design, Art or other related field
- Minimum 10 years experience in Graphic Design with at least 5 years experience in branding
- Expert in Adobe Photoshop, Illustrator and other Creative Studio applications.
- Extensive web design experience with an excellent understanding of the technical possibilities and limitations
- 5-10 years leadership experience, preferably in the fashion/apparel industry.
- Strong leadership, communication, and technical skills
- Exceptional decision-making and analytical skills
The above statements are intended to describe the general nature and level of work being performed by personnel assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.
Qualified candidates should send their interest letter and resume to resumes@lifeisgood.com. Please reference the job title in the subject line of your email.
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