Life is good at Fenway is a Smash Hit!

Summer Fest Raises $802,636 for Kids In Need
Click here to check out a great video of the festival from Boston.tv

On Saturday July 7th, 2007, Life is good took its annual celebration of good old-fashioned summer fun and Americana to Fenway Park, the nation's best-loved ballpark. A crowd of 15,000 enjoyed a field of dreams day as they discovered colorful games, shows, activities, giveaways, contests and live music in every corner of Friendly Fenway.

It was a perfect summer day for scavenger hunts, bubble blowing contests, dugout photos, the first annual Red Sox Super Fan competition, celebrity appearances, and even a surprise marriage proposal. Baseball, football, soccer, Wiffle, beach: balls were in the air all day long, none more spectacular than the gigantic inflatable baseball shared by thousands of hands around the stands to complete the World's Biggest Game of Catch.

Grammy-nominated headliner The Gin Blossoms and theatrical Neil Diamond tribute band Super Diamond rocked the main stage, capping off the steady stream of good vibes and great tunes started by family-friendly SteveSongs and American Idol sensation Ayla Brown.

Once again, the coveted title of World's Greatest Backyard Athlete was up for grabs, this time with a baseball twist. More than 100 fundraising athletes took to Fenway's field to compete in quirky athletic endeavors like Peanut Pitching, Wiffle Ball Home Run Derby, and the Green Monster Frisbee Toss. The fans cheered perennial runner-up Charlie Walsh as he grasped the crown that had narrowly eluded him for two years by clocking the fastest time in the dramatic and absurd pole-to-pole Warning Track Dash.

As with all Life is good Festivals, the goal is to rally good people around a great cause. Together on 7/7/07 we went to bat for children facing unfair challenges and hit one out of the park— our biggest fundraiser ever, with a total of $802,636 raised for Project Joy and the Red Sox Foundation. We thank all who joined the party, our generous sponsors, and our fundraising athletes for this record-breaking day. And we do the wave- a wave of heartfelt gratitude- for our talented and tireless volunteers who make these festival dreams a reality.

To view beautiful photos from Life is good at Fenway, click here.