To 1994, that is, which is when Life is Good’s Co-Founders Bert and John Jacobs sold out of these totally rad tees in a single afternoon. And guess what? They’re back, but only for a limited time.
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A great crowd showed up for one memorable party. When we got up in the morning, it was clear that one loose, simple sketch of a bohemian guy with a giant smile had stolen the show. There were dozens of notes around that drawing, and one of them jumped out at us. A girl at the party had drawn an arrow pointing to the face and wrote, “This guy’s got life figured out.” We thought that was pretty cool. We also thought it was pretty long, so we distilled it into 3 simple words, “Life is Good”.