One Van

Two Brothers

Three Simple Words:

Life is Good

Our Story

In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good.

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Our Story

In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good

Watch Now

Our Community

From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love.

Check It Out

Life is Good
Kids Foundation

The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

Here's How

Life is Good
Kids Foundation

The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

Here's How