Play is the single most effective way for adults to build healing, life-changing relationships with kids.

Playful illustrations

Our Mission: To Spread the Power of Optimism to Help Kids Heal. 

We are a non-profit, fueled by optimism and joy, and powered by an annual donation of 10% of net profits from the Life is Good Company, along with the generous support of everyday optimists (like you!) who believe in the power of play to help kids heal.  Through Playmakers, the Life is Good Playmaker Project impacts over one million kids every year. 

Our vision is a world where kids who’ve endured the most devastating circumstances have the relationships and experiences they need to heal, grow, and thrive.

Playmaker Project History

A child plays with a caregiver

The Problem

1 in 3 kids in the U.S. experience Adverse Childhood Experiences (ACEs) like homelessness, abuse or community violence.  

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Our Solution

A positive relationship with just one caring adult can change a child’s life entirely. We teach early childhood professionals to help kids heal. 

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Our Community

Our network of Playmakers is over 16,000 strong and growing with a dedicated presence in the U.S., Haiti and beyond. 

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A Playmaker Story

Playmakers spread the power of optimism to children who need it most. Annifreed was four years old when Erin came into her life as her daycare teacher. 20 years laters, she's still an amazing force and inspiration.