Play is the single most effective way for adults to build healing, life-changing relationships with kids.
Our Mission: To Spread the Power of Optimism to Help Kids Heal.
We are a non-profit, fueled by optimism and joy, and powered by an annual donation of 10% of net profits from the Life is Good Company, along with the generous support of everyday optimists (like you!) who believe in the power of play to help kids heal. Through Playmakers, the Life is Good Playmaker Project impacts over one million kids every year.
Our vision is a world where kids who’ve endured the most devastating circumstances have the relationships and experiences they need to heal, grow, and thrive.
The Problem
1 in 3 kids in the U.S. experience Adverse Childhood Experiences (ACEs) like homelessness, abuse or community violence.
Our Solution
A positive relationship with just one caring adult can change a child’s life entirely. We teach early childhood professionals to help kids heal.
Our Community
Our network of Playmakers is over 16,000 strong and growing with a dedicated presence in the U.S., Haiti and beyond.
A Playmaker Story
Playmakers spread the power of optimism to children who need it most. Annifreed was four years old when Erin came into her life as her daycare teacher. 20 years laters, she's still an amazing force and inspiration.
Having Fun Yet?
Having Fun Yet? is a monthly newsletter by Chief Playmaker Steve Gross that comes out this January! This is a safe space for overworked, burned-out humans dedicated to raising healthy, happy kids – and who need a little inspiration to make the magic happen. Each month, Steve will deliver insights, ideas, and advice on how to use the power of play to create more joyful, loving relationships and experiences for kids. And for you.
Whether you're a parent, an educator, a childcare professional, an auntie, an uncle, or someone who just wants to have more fun with kids in their lives, this is for you!
