We Spread the Power of Optimism to Help Kids Heal. We are a non-profit, fueled by optimism and joy – and powered by an annual donation of 10% of net profits from the Life is Good Company, along with the generous support of everyday optimists (like you!) who believe in the power of play to help kids heal. Through Playmakers, the Life is Good Playmaker Project impacts over one million kids every year.
Playmakers spread the power of optimism to children who need it most. Annifreed was four years old when Erin came into her life as her daycare teacher. 20 years laters, she's still an amazing force and inspiration.