Your Privacy

At Life is Good, we are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalized shopping experience. Please read on for more details about our privacy policy. If you are a California resident, please see our Privacy Notice for California Residents.

As used herein, the terms “you”; “your”, and “yours”; refer to the user or registered user using this Website. The terms ”Life is Good,” “we”, “us”, and “our” refer to The Life is Good Company and its related or affiliated companies and The Life is Good Kids Foundation, Inc.

What Information Do We Collect? How Do We Use It?

We collect personal data, either directly from you, most of the time obtained through forms on our Site, or indirectly when you interact with us.

“Personal information” (PI) or “ Personal Data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Personal information includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include publicly available information. For purposes of this paragraph, “publicly available” means information that is lawfully made available from federal, state, or local government records. “Publicly available” does not mean biometric information collected by a business about a consumer without the consumer’s knowledge. Personal information” does not include consumer information that is deidentified or aggregate consumer information.

Personal Information We Collect How We Use It (Purpose of Processing) Source of the PI Categories of Third Parties With Whom We May Disclose Your Personal Information
Identifiers. Real name, alias, billing and shipping address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers. Creating and shipping orders
Providing order status updates and tracking information
Saving your purchase history
Maintaining a record of your purchases, when you establish an online account
Managing your online account (such as saving your cart)
Receiving and Processing of Returns 
Providing tracking information for returns
Personalizing your shopping experience 
Customer service support
Supporting chat
Submitting comments and questions
Writing product reviews
Receiving information about products you’ve purchased (for example, in the case of a recall)
Sending promotional emails, and notifications of upcoming events
Viewing advertisements that may be of interest to you when you enter a contest or other promotional feature
If you choose to register for a Playmaker training
If you previously submitted your work to Art House

Directly from you

Third party sites or platforms that collect and review payments 

Analytics tools 

Social networks, and third party services that update or supplement information about you 

Cookies and Tracking Technologies,

Advertising networks, or joint marketing partners.

Third party data resellers.

Payment processors,credit card issuers, tax service providers, fraud protection and investigation companies,customer care providers, shipping companies, shipment processing companies, returns providers, analytics companies, media companies/platforms, corporate affiliates,social media platforms and networks, registration platforms, printing companies, event planners and operators, data brokers, technology companies, and other cloud service providers.
Characteristics of protected classifications under California or federal law. 
Ethnic Group, gender, marital status, religion, donor information, financial demographics
We personalize your shopping experience by using your purchases to shape our recommendations about other merchandise that might be of interest to you.  Service Providers such as Versium and other third party cloud service providers N/A
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. N/A N/A N/A
Biometric information. Life is Good does not collect biometric information as defined in Data Protection Regulations.  N/A N/A N/A
Internet or other electronic network activity information Including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement. To personalize your shopping experience
Send targeted marketing emails
From your device. From third party advertising, marketing, and sales partners To service providers to provide us our Internet platform, prevent fraud, provide marketing assistance, assist us in displaying our products to you, to provide customer service 
Geolocation data. (not precise)  *location may be determined by varying degrees from your IP address, WiFi access points, cell towers, and Bluetooth-enabled devices To personalize your shopping experience  From your device. From third party advertising, marketing, and sales partners To service providers to provide us our Internet platform, prevent fraud, provide marketing assistance, assist us in displaying our products to you, to provide customer service 
Audio, electronic, visual, thermal, olfactory, or similar information. eCommerce Customer Care are recorded and stored within Talkdesk, our voice provider Directly from you To service providers that support customer service
Professional or employment-related information. For recruitment purposes Directly from you Service providers that support recruiting activities
Inferences Drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. "To personalize your shopping experience 
Send targeted marketing emails"
"From your device or
directly from you. "
To service providers to provide marketing assistance, assist us in delivering our products to you, to provide customer service or help us to prevent fraud.
"Sensitive Data Under CPRA  
Race, religion — a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership. 
Special Categories Under GDPR. personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership"
For ad hoc reviews of customers for profiling and general brand awareness we may collect political opinions.  From a third party service, Versium. Please see Versium’s Privacy Policy. N/A

Your Consent

By using our Website, you consent to the collection and use of this information by Life is Good. If we decide to change our privacy policy, we will post those changes on this page, so you are always aware of what information we collect, how we use it and under what circumstances we disclose it.


A cookie is a small text file that is stored on your computer when you visit certain online pages that record your preferences and actions. Our Website includes cookies that automatically receive and record information from your browser. This information may include your IP address, your web browser type and operating system, session time, click path analysis, and the pages you request. Please see our Cookie Policy for more information.

How Does Life is Good Protect Customer Information?

We have appropriate physical, electronic, procedural security safeguards, and  technical and organizational measures to secure the Personal Information we collect. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your personally identifiable information, we cannot guarantee that it will be 100% secure. Your transmission of your data to our Website thus is done entirely at your own risk.

Our Website uses Secure Sockets Layering (SSL) to encrypt your personal credit information, including your credit card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions.

We require all credit card processors to be PCI compliant and will only receive the last four of your credit card number.

We do not sell personal information for monetary consideration, but we may share or transfer personal information to a third party that provides us with services such as data analytics. These services and business or commercial purposes may qualify as “other valuable consideration” for purposes of the definition of sale under the CCPA and CPRA. As the term is defined by the CCPA, we “sold” the following categories of personal information in the last 12 months: identifiers/contact information, Internet or other electronic network activity information, and inferences drawn from these categories. We “sold” or “shared” each category to advertising networks, data analytics providers, and social networks. To opt out of analytics, please make selections on our cookie banner.

The business or commercial purposes of “selling” personal information is for third-party companies to perform services on our behalf, such as marketing, advertising, and audience measurement.

We do not “sell” personal information of known minors under 16 years of age.

Your Rights and Updating Your Personal Information and Privacy Preferences

Life is Good provides the following information as is relevant to residents of certain regions that have their own laws and regulations regarding data privacy, including the rights that may be available to residents of these regions upon the effective dates of the state laws and regulations. Please note that some of the rights may vary depending on your country, province, or state of residence. You may make a request using the Data Subject Rights Form or by contacting us at 1-603-594-6155 or

i. RIGHT TO ACCESS You have the right to access PI which we may collect or retain about you. If requested, we shall provide you with a copy of your PI which we collect as permitted by law. You also have the right to receive your PI in a structured and commonly used format so that it can be transferred to another entity (“data portability”).

ii. RIGHT TO KNOW You have the right to request that we disclose the following about your PI, as defined by law:

  1. The specific PI we may collect;
  2. The categories of PI we may collect
  3. The categories of sources from which we may collect your PI
  4. The business purpose(s) for collecting or sharing your PI
  5. The categories of PI we may disclose for business purposes; and
  6. The categories of third parties to whom we may sell or share your PI.


Our use of tracking technologies may be considered a “sale”/ “sharing” under California law. Per the CCPA’s definition of “sell” and “share”, we “sell” or “share” the following categories of personal information in order to deliver a more personalized experience and to show you products that we think you’ll be interested in: Identifiers; commercial information; Internet or other electronic network activity; geolocation data. Per the CCPA’s definition of  “sell” and “share”, we “sell” or “share” personal information to the following categories of vendors: advertisers and marketing partners, data analytics providers, and social media networks.  We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

California and Colorado residents may opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. If you would like us to make the connection between your browser and your account when you send the opt-out of “sale” / “sharing” of your personal information request or GPC signal, and you have not yet opted out of “sale” / “sharing” your personal information, we recommend you submit the Do Not Sell or Share Personal Information request using this Data Subject Rights Form. Residents of Colorado, Connecticut, and Virginia can opt out of targeted advertising by clicking the “Do Not Sell or Share” link at the bottom of our website and completing the Data Subject Rights Form.

You have the right to direct us to not “sell” or “share” your personal information at any time (the "right to opt-out"). You can make a Do Not Sell/Share request by contacting us at 1-603-594-6155 or We will process your Opt-Out request within 15 days and will notify third parties of your request.

You may change your mind and opt back into personal information sales at any time by contacting us at 1-603-594-6155 or

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

iv. RIGHT TO REQUEST THAT WE DO NOT COLLECT, SHARE, OR DISCLOSE MY SENSITIVE PERSONAL INFORMATION You have the right to limit how your SPI is disclosed or shared with third parties, as defined in the CCPA/CPRA. Please note that Life Is Good does not sell your sensitive personal information and only shares it for excepted purposes.

v. RIGHT TO DELETION In certain circumstances, you have the right to request the erasure of your PI. Upon verifying the validity of a deletion request, we will delete your PI from our records, and instruct any service providers or third parties to delete your information, when applicable. 

vi. RIGHT TO CORRECT/RIGHT TO RECTIFICATION In certain circumstances, you have the right to request correction of any inaccurate PI. Upon verifying the validity of a verifiable consumer correction request, we will use commercially reasonable efforts to correct your PI as directed, taking into account the nature of the PI and the purposes of maintaining your PI.


Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply.

EXERCISING YOUR RIGHTS If you are a resident of a region that provides data privacy rights, you can exercise any of your rights as described in this Policy/Notice and under applicable privacy laws by using the contact information provided in this Notice. We will not discriminate against you for exercising such rights.

Except as described in this Policy/Notice or provided for under applicable privacy laws, there is no charge to exercise of your legal rights.

If you are a Virginia, Colorado or Connecticut resident, you have a right to appeal a decision not to honor your request.

You have the right to opt-out of receiving communications from Life is Good at any time by unsubscribing to emails within the email itself or you can contact customer care and request to be removed from email communication. 

If you would like to opt-out from receiving Life is Good emails, please contact Customer Service by emailing, by managing your email preferences within the “My Account” section of our Website, or by following the unsubscribe instructions in each email.

We will respond to requests within the legally mandated timeframe.

Life is Good is the controller of the information collected from you on this Website. We have appointed a data protection director (DPD) who is responsible for overseeing questions in relation to the handling of your personal information. If you have any questions or concerns or requests concerning the privacy of the information that you provide, please contact our DPD:

Life is Good
Attn: Data Privacy Director
51 Melcher Street
9th Floor
Boston, MA 02210
United States

Data Retention

Unless you request its deletion, Life is Good will retain your information for as long as your account is active, your information is needed to provide you services, or as required to fulfill Life is Good’s legal obligations.

Third Party Links

This Website may link to websites controlled by third parties. We encourage you to carefully review the privacy policies associated with any linked third-party website before disclosing any Personally Identifiable Information at those websites.

Tell Us What You Think

We welcome your comments regarding this Website. However, any comments, feedback, notes, messages, ideas, suggestions or other communications (collectively, “Comments”) sent to shall be and remain the exclusive property of Your submission of any such Comments shall constitute an assignment to of all worldwide rights, titles and interests in all copyrights and other intellectual property rights in the Comments. will be entitled to use, reproduce, disclose, publish and distribute any material you submit for any purpose whatsoever, without restriction and without compensating you in any way. For this reason, we ask that you not send us any comments that you do not wish to assign to us, including any confidential information or any original creative materials such as stories, product ideas, computer code or original artwork.

Are Children Allowed to Use

Life is Good does not sell products for purchase by children. We sell children's products for purchase by adults. Our website is not intended for or directed to children under the age of 18. We do not knowingly collect personal information directly from children under the age of 18 without parental consent.If you are under 18, you may use only with the involvement of a parent or guardian. We do not knowingly collect or use personal information from anyone under the age of 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete the information.

In cases where you have authorized a minor to use the Website, you recognize that you are fully responsible for: (i) the online conduct of such minor; (ii) controlling the minor's access to and use of the Website; and (iii) the consequences of any misuse by the minor. You acknowledge that Life is Good has no obligation to monitor the content accessible on or through the Website.

Operations in the United States

The Website is hosted and operated in the United States and all matters relating to this Website are governed by the laws of the United States. If you are located outside of the United States and you contact us, please be advised that United States’ law may not offer the same privacy protections as the laws of your jurisdiction and any information you provide to us will be transferred to the United States. By submitting information to us you explicitly authorize this transfer and the processing of this information within the United States.

Changes to Our Privacy Notice

Life is Good reserves the right to amend this privacy notice at its discretion and at any time. When Life is Good makes changes to this privacy notice, it will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or about our collection or use of information, please contact us:
Life is Good
Attn: Data Privacy Director
51 Melcher Street
9th Floor
Boston, MA 02210
United States
Effective: January 1, 2020 
Last Updated: January, 31, 2023