Privacy Notice for California Residents

Effective: January 1, 2020

Last Updated: June 13, 2023

This Privacy Notice for California Residents supplements the information contained in our privacy policy above and applies solely to all visitors, users, and others who reside in the State of California (”consumers” or “you”). The Life is Good Company and its related or affiliated companies and The Life is Good Kids Foundation, Inc. (“Life is Good”) adopted this notice to comply with the California Consumer Privacy Rights Act of 2018 (“CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and any implementing regulations adopted thereunder. Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and CPRA and the associated regulations, unless otherwise defined.

Information We Collect collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (” personal information”). In particular, our website has collected the following categories of personal information from its consumers:

Personal Information We Collect How We Use It (Purpose of Processing) Source of the PI Categories of Third Parties With Whom We May Disclose Your Personal Information
Identifiers. Real name, alias, billing and shipping address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers. Creating and shipping orders
Providing order status updates and tracking information
Saving your purchase history
Maintaining a record of your purchases, when you establish an online account
Managing your online account (such as saving your cart)
Receiving and Processing of Returns
Providing tracking information for returns
Personalizing your shopping experience 
Customer service support
Supporting chat
Submitting comments and questions
Writing product reviews
Receiving information about products you’ve purchased (for example, in the case of a recall)
Sending promotional emails, and notifications of upcoming events
Viewing advertisements that may be of interest to you
When you enter a contest or other promotional feature
If you choose to register for a Playmaker training
If you previously submitted your work to Art House

Directly from you

Third party sites or platforms that collect and review payments 

Analytics tools

Social networks, and third party services that update or supplement information about you

Cookies and Tracking Technologies,

Advertising networks, or joint marketing partners.

Third party data resellers.

Payment processors,credit card issuers, tax service providers, fraud protection and investigation companies,customer care providers, shipping companies, shipment processing companies, returns providers, analytics companies, media companies/platforms, corporate affiliates,social media platforms and networks, registration platforms, printing companies, event planners and operators, data brokers, technology companies, and other cloud service providers.
Characteristics of protected classifications under California or federal law. 
Ethnic Group, gender, marital status, religion, donor information, financial demographics
We personalize your shopping experience by using your purchases to shape our recommendations about other merchandise that might be of interest to you.  Service Providers such as Versium and other third party cloud service providers N/A
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. N/A N/A N/A
Biometric information. Life is Good does not collect biometric information as defined in Data Protection Regulations.  N/A; N/A N/A
Internet or other electronic network activity information, Including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement. To personalize your shopping experience
Send targeted marketing emails
From your device. From third party advertising, marketing, and sales partners To service providers to provide us our Internet platform, prevent fraud, provide marketing assistance, assist us in displaying our products to you, to provide customer service 
Geolocation data. (not precise).  *location may be determined by varying degrees from your IP address, WiFi access points, cell towers, and Bluetooth-enabled devices To personalize your shopping experience  From your device. From third party advertising, marketing, and sales partners To service providers to provide us our Internet platform, prevent fraud, provide marketing assistance, assist us in displaying our products to you, to provide customer service 
Audio, electronic, visual, thermal, olfactory, or similar information. eCommerce Customer Care are recorded and stored within Talkdesk, our voice provider Directly from you To service providers that support customer service
Professional or employment-related information. For recruitment purposes Directly from you. Service providers that support recruiting activities
Inferences Drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. To personalize your shopping experience
Send targeted marketing emails
From your device or
directly from you.
To service providers to provide marketing assistance, assist us in delivering our products to you, to provide customer service or help us to prevent fraud.
Sensitive Data Under CPRA.  
Race, religion — a consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership. 
Special Categories Under GDPR. personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership
For ad hoc reviews of customers for profiling and general brand awareness we may collect political opinions.  From a third party service, Versium. Please see Versium’s Privacy Policy.  N/A

Life is Good may also use your information to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; As described to you when collecting your personal information or as otherwise set forth in the CCPA.

Life is Good will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

i. RIGHT TO ACCESS You have the right to access PI which we may collect or retain about you. If requested, we shall provide you with a copy of your PI which we collect as permitted by law. You also have the right to receive your PI in a structured and commonly used format so that it can be transferred to another entity (“data portability”).

ii. RIGHT TO KNOW You have the right to request that we disclose the following about your PI, as defined by law:

  1. The specific PI we may collect;
  2. The categories of PI we may collect;
  3. The categories of sources from which we may collect your PI;
  4. The business purpose(s) for collecting or sharing your PI;
  5. The categories of PI we may disclose for business purposes; and
  6. The categories of third parties to whom we may sell or share your PI.


Our use of tracking technologies may be considered a “sale”/ “sharing” under California law. Per the CCPA’s definition of “sell” and “share”, we “sell” or “share” the following categories of personal information in order to deliver a more personalized experience and to show you products that we think you’ll be interested in: Identifiers; commercial information; Internet or other electronic network activity; geolocation data. Per the CCPA’s definition of  “sell” and “share”, we “sell” or “share” personal information to the following categories of vendors: advertisers and marketing partners, data analytics providers, and social media networks.  We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

You have the right to direct us to not “sell” or “share” your personal information at any time (the "right to opt-out"). You can make a Do Not Sell/Share request by contacting us at 1-603-594-6155 or We will process your Opt-Out request within 15 days and will notify third parties of your request.

You may change your mind and opt back into personal information sales at any time by contacting us at 1-603-594-6155 or

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

iv. RIGHT TO REQUEST THAT WE DO NOT COLLECT, SHARE, OR DISCLOSE MY SENSITIVE PERSONAL INFORMATION You have the right to limit how your SPI is disclosed or shared with third parties, as defined in the CCPA/CPRA. Please note that Life Is Good does not sell your sensitive personal information and only shares it for excepted purposes. 

v. RIGHT TO DELETION In certain circumstances, you have the right to request the erasure of your PI. Upon verifying the validity of a deletion request, we will delete your PI from our records, and instruct any service providers or third parties to delete your information, when applicable. 

vi. RIGHT TO CORRECT/RIGHT TO RECTIFICATION In certain circumstances, you have the right to request correction of any inaccurate PI. Upon verifying the validity of a verifiable consumer correction request, we will use commercially reasonable efforts to correct your PI as directed, taking into account the nature of the PI and the purposes of maintaining your PI. 


Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply. 

EXERCISING YOUR RIGHTS If you are a resident of California, you can exercise any of your rights as described in this Policy/Notice and under applicable privacy laws by using the contact information provided in this Notice. We will not discriminate against you for exercising such rights. Except as described in this Policy/Notice or provided for under applicable privacy laws, there is no charge to exercise of your legal rights.

Exercising Your Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by sending us a message on our website, or call us at 1-888-339-2987. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows Life is Good to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows Life is Good to properly understand, evaluate, and respond to it.

Response Timing and Format Life is Good endeavors to respond to a verifiable consumer request within forty-five (45) days of its receipt. If it requires more time (up to 90 days), it will inform you of the reason and extension period in writing.

Life is Good will deliver its written response by mail or electronically, at your option.

Any disclosures Life is Good provides will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response will also explain the reasons Life is Good cannot comply with a request, if applicable. For data portability requests, Life is Good will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically by electronic mail communication.


Life is Good will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, Life is Good will not

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, Life is Good may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Data Retention

Unless you request its deletion, Life is Good will retain your information for as long as your account is active, your information is needed to provide you services, or as required to fulfill Life is Good’s legal obligations.

Childrens’ Data

We do not knowingly collect, use, sell or share personal information from anyone under the age of 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete the information.

Changes to Our Privacy Notice

Life is Good reserves the right to amend this privacy notice at its discretion and at any time. When Life is Good makes changes to this privacy notice, it will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.