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Shop all New Outdoor Tees

We donate 10% of our net profits to help kids in need. Here's Why

Shop All New iRocker Paddle Boards Shop All New iRocker Paddle Boards

Stand up & Seas the Day

Hit the water with our NEW Life is Good x iRocker Standup Paddle Boards.

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10% for Kids

10% of our annual net profits help make life good for kids in need.

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We love seeing how you grow the good. Share your optimism-inspired escapades with us by tagging @lifeisgoodco on Instagram for your chance to be featured!

Good Vibe Tribe

What does your favorite Life is Good tee say about you? Show us how you Wear Your Story with #ThisIsOptimism for a chance to be featured below.

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