Learn How 5 Famous T-shirt Brands Achieved Success

AS SEEN IN GEAR LAUNCH

Once upon a time, branding was simple–it was a logo here, a splash of color there, and maybe even a tagline. But as consumers evolved, so too did their need for branding that meant something. Today, consumers crave stories about passion, good-will, and courage. Brands that fail to meet the bar are quickly left in the dust, while those that do are just as quickly rewarded with a boost in social media standing, today’s gold standard.

Read the full article here.