INC. Here's the Secret to Creating a Mission Statement That Works

As seen in Inc.

A clear business philosophy keeps you dedicated to your values.

A company's mission statement tells you  why they do what they do. They are often short, punchy, with plenty of actions words that provide a sense of direction and help the company stand out in a crowded market.

But the best mission statements are also business philosophies that dictate their values and beliefs, and the best companies truly live by them. Read more here.

Bert and John, Co-Founders, Life is Good
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