NPR’s How I Built This Podcast Features Bert and John Jacobs

How I Built This is a podcast that captures this spirit. It’s about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world’s best known companies and brands.

Longtime NPR correspondent and host Guy Raz speaks with change-makers and risk-takers, who tell stories about hustle, perseverance, and the sheer joy of creating something … from nothing.

A few weeks ago, Life is Good Co-founders Bert and John Jacobs sat down with Raz to go behind the scenes to learn how it all began and how they got to where they are today.

Listen to episode now wherever you listen to Podcasts.

HEAR MORE FROM BERT AND JOHN

Through interviews with musicians, scientists, athletes as well as business and cultural leaders, Life is Good co-founders and brothers Bert and John Jacobs reveal how optimism truly impacts the lives of each guest. Listeners can tune in to hear interviews with Ringo Starr, Katie Couric, Aly Raisman, Michael Franti and many more. Each episode ends with a friendly ping pong match and a donation to the winner’s charity of choice.