Optimism is boundless

The simple concept of optimism allowed our co-founders, Bert & John Jacobs to grow their tiny t-shirt company into a multi-million-dollar business. By countering the constant stream of negativity being put out by the media, Bert & John put all of their energy into a positive message of optimism and opportunity. What inspired them? Watch Bert’s talk about optimism, overcoming obstacles, and creating your own happiness: